There’s no beating around the bush: having a great logo for your Etsy shop is an important aspect of your business, one which often gets overlooked in the grand scheme of things.
It’s true that a logo is not the first thing on your mind when you’re busyrefiningyour processes, juggling your admin tasks and also pouring love into your creations.
However, you know the saying… there is a time and a place for everything. And the time for a kick-ass logo has just arrived.
Here’s the deal: if you’re serious about your Etsy venture (serious as in “quit-your-day-job-serious”), you should seriously consider presenting it to the world through a nice, professional logo.
Well, we’re discussing everything in the notes below…
5 Questions And Answers About An Etsy Logo Design For Your Shop
1. But do I really need one?
Ummm… Yes. If you’re serious about your business, getting a nice logo to match will be one step ahead in your endeavor. It’ll make you feel more committed towards pushing your business forward. Not to mention, you’ll be able to use it in a variety of ways: on your packaging, on business cards and on other branding materials. Remember: your logo heavily influences the first impression people form of your business, so it’s crucial to get it right.
2. Wait: what’s the difference between a logo and my Etsy shop icon?
Your Etsy shop icon represents your shop across the marketplace and is the thing people will recognize you by. Your Etsy shop icon can be your logo, but it’s not imperative. For example, you may also choose a descriptive sketch, a banner or even a product picture as your icon. Whichever your pick may be, keep in mind that your image must be distinguishable at any size.
Of course, if you want to kill two birds with one stone, you should definitely consider having your logo as the icon.
3. Alright, you’ve convinced me. How do I go about it?
You can go the DIY route if you’re an amateur graphic designer. If not, maybe it’s better to save yourself the headache and go straight to a professional. Hire a local graphic designer or even turn to Etsy for help.
In any case, be prepared for your discussion. Your graphic designer should ask you questions about your business and what you stand for.
So plan beforehand: think about your brand, brainstorm a few words that describe it and follow them closely as the work on your logo develops. Tip: Set up a secret Pinterest board to curate inspiration, other logos you like, visuals and color themes that’ll help your designer understand exactly what you want.
4. Any design-related advice that I should keep in mind?
If you’re creating the logo yourself, go for a simple design that looks good in any size and, most importantly, is legible in black and white. Watch out for copyright if you’re using fonts or clip arts from the web. Choose ones that are marked as free for commercial use and, even then, be sure to read any enclosed licenses before your proceed with the design.
If you’re outsourcing the logo creation, just keep in mind that the final design should be representative of your business. Once you give your designer a solid starting point, let them take it from there and tweak along the way only if necessary.
5. Before You Go…
Your logo should be in line with the overall aesthetic of your shop. From your preferred color palette, to the way you edit your product photos and down to the props and packaging, everything should be in sync.
Also, consider your target market: a logo for a baby toy business will vary wildly from that of a furniture-focused one. Your logo should speak to your target consumer and also convey a strong message about your brand.