Etsy is a super competitive marketplace, in fact, any online selling is super competitive and to be in with a chance to succeed on Etsy you have to get the fundamentals of your store right from day 1.
By laying firm foundations across your store, you give yourself the opportunity to thrive in the world of online sales.
Gone are the days, where you need a massive budget to make this happen. Everything you need to set up a great Etsy store is just a few clicks away.
The great news is there is one key ingredient that every Etsy Seller needs to have… amazing photos!!
Thankfully today it is more accessible than ever before.
This is the #1 Mistake which leads to Etsy failure.
Bad photos = no customers. It’s simple.
Think about it. If a buyer is looking at a similar product, one with a great photo and the other not so great, which do you think they are going to buy?
So, give yourself the opportunity to have great photos for your store and use a photo kit.
Depending on your product there are a couple of kits that you can quickly and easily make accessible. Below are two examples which can get you started, there are plenty to choose from all depending upon your budget.
For sellers of mid-sized and smaller items
- The AmazonBasics Portable Photo Studio is a wonderful portable photo studio with a high output built-in LED lights.
- It is perfect for handheld photography with a camera or smartphone.
- This portable photo studio has two LED light banks which are positioned to provide you optimum contrast and consistent color.
- No assembly required and fully collapsible into a thin, portable, durable portfolio case.
- The AmazonBasics Portable Photo Studio also comes with a 1-year limited warranty.
For sellers of larger items.
If you are looking for a lighting kit that will accommodate larger items or would be ideal for model photography to display clothes. This kit is ideal.
It includes everything you need:
- 4 x 79″(7 Feet)/200cm Light Stand
- 2 x Single Head Light Holder
- 4 x 45W CFL Daylight Bulb
- 2 x 33″/84cm Umbrella
- 2 x24″x24″/60x60cm Softbox
- 1 x 1.8 x 2.8M/6 x 9 ft Musline Backdrop (Black, White, and Green)
- 6 x Backdrop Clamps
- 1 x 2.6M x 3M/8.5ft x 10ft Background Stand Support System
- 1 x Carry Bag for Background Support System
- 1 x Carry bag for Continuous Lighting Kit.
If you feel intimidated by such an all-encompassing kit, don’t! Once set up there are hundreds of resources online to teach you basic lighting setups, and it is as simple as putting lights in a particular position and start snapping away.
All in all, if you are going to sell on Etsy great photography is the foundation of every Etsy store.
It’s astonishing that we still see and receive so many submissions to be featured on our blog of sellers who don’t have this fundamental aspect down.
It’s so easy and so accessible to take your photography to the next level.
Have some thoughts on this? We’d love your feedback